Home Bollywood The IIFA Festival 2024 Begins with a Dazzling Display of Stars at the Official Press Conference in Mumbai

The IIFA Festival 2024 Begins with a Dazzling Display of Stars at the Official Press Conference in Mumbai

Annual event that was designed to bring out the best of Indian talents to the international market within a space of three days.

by Harshita Sharma
The IIFA Festival 2024 Begins with a Dazzling Display of Stars at the Official Press Conference in Mumbai

The IIFA Festival 2024 is scheduled for the 27th – 29th of September on Yas Island, Abu Dhabi. This year’s main event will be the largest ever, with a combination of the Indian Hindi film industry, also known as Bollywood, and the other major regional industries in the south. The event is a spectacular three-night affair that comprises the IIFA Utsavam which pays homage to four South Indian film industries, the glamorous IIFA Awards, and the selective IIFA Rocks. With the biggest celebrities as the hosts, performers, and guests, IIFA 2024 seeks to display the finest Indian cinema to the entire world, thus re-establishing the event as the largest global celebration of Indian films.

IIFA Festival 2024: Dates and Venues

The IIFA Festival 2024 will occur on the 27th, 28th, and 29th of September 2024 at the Etihad Arena Yas Island Abu Dhabi. The event is co-hosted with the Department of Culture and Tourism – Abu Dhabi and Miral, the global leader in the development of integrated cultural destinations and experiences in Abu Dhabi.

A Grand Start in Mumbai

The first press conference for IIFA India was conducted on the 10th of September, 2024 in Mumbai which marked a splendid beginning of the festival with the presence of stars. Bollywood hero Shah Rukh Khan and the director Karan Johar who would be hosting the NEXA IIFA Awards added a lot of glamor and buzz among the fans and media.

Event Breakdown

September 27: NEXA IIFA Utsavam Awards

September 28: NEXA IIFA Awards co-presented by Sobha

September 29: Sobha IIFA Rocks co-presented by NEXA

Star-Studded Hosting Lineup

IIFA Awards: Shah Rukh Khan, Karan Johar, and Vicky Kaushal

IIFA Rocks: Siddhant Chaturvedi and Abhishek Banerjee

IIFA Utsavam (South Indian cinema celebration):

  • Telugu Hosts: Rana Dagubatti and Teja Sajja
  • Kannada Hosts: Akul Balaji and Vijay Raghavendra
  • Tamil Hosts: Sathish and Diya Menon
  • Malayalam Hosts: Sudev Nair and Pearle Maaney

Performances to Look Forward To

IIFA Awards: Rekha, Shahid Kapoor, Vicky Kaushal, Kriti Sanon, Janhvi Kapoor

IIFA Rocks: Shankar-Ehsaan-Loy, Honey Singh

IIFA Utsavam: Prabhu Deva, Rockstar DSP, Shane Nigam, Raashii Khanna, Pragya Jaiswal, Malashri, Aradhana Ram, Regina Cassandra

IIFA Utsavam: Celebrating South Indian Cinema

IIFA Utsavam 2024 will focus on the Tamil, Telugu, Malayalam, and Kannada film industries, bringing together the rich tapestry of talent, creativity, and storytelling from South India to a global audience.

Key Partnerships and Sponsorships

1. NEXA – Presenting Sponsor of IIFA Awards & Co-Presenting Sponsor of IIFA Weekend and Rocks

2. Sobha Realty – Presenting Sponsor of IIFA Weekend and Rocks & Co-Presenting Sponsor of IIFA Awards

3. Yas Island / Experience Abu Dhabi – Official Destination Partners

4. Maisour – Investment Platform Partners

5. Zee Network – Broadcasting Partner

6. Ease My Trip – Travel Partner

7. Hilton Abu Dhabi Yas Island – Official Hospitality Partner

8. Lulu Hypermarkets – UAE Retail Promotion Partner

9. Criticare Asia Hospitals – Healthcare Partner

10. Nabila & Zero Makeup – Official Hair & Makeup Partner

11. Amorepacific – Official Gifting Partner

12. Puneet Gupta Invitations – Official Invitation Partner

13. Faridah Ajmal Perfumes – Official Gifting Partner

14. Vernost – Digital Partner

15. Kadak & Khaleej Times – UAE Media Partners

16. Grand Hyatt Mumbai – Mumbai Host Hotel

17. NECC – Brand Partner

18. Bright Outdoor Media Limited – Media Partner

Celebrity Quotes and Excitement

Shah Rukh Khan expressed his enthusiasm for hosting the 24th edition, saying, “IIFA is a celebration of Indian cinema that resonates across the globe. I look forward to bringing the energy, passion, and grandeur of IIFA to life once again.”

Karan Johar shared his deep personal connection with IIFA, mentioning his father’s involvement in the early years and his excitement to co-host with Shah Rukh Khan.

Other stars, including Vicky Kaushal, Rekha, Shahid Kapoor, Kriti Sanon, Siddhant Chaturvedi, and Abhishek Banerjee, also expressed their excitement about participating in various capacities.

Ticket Details

Let me remind you about IIFA FESTIVAL 2024- that is sure to be great, and one of the main events of this evening is the performance of Rekha. The championship will be held in the Etihad Arena on Yas Island, Abu Dhabi, on September 27-29, 2024. Seats for this great event of the Indian film industry are now open for booking.

IIFA Utsavam Live (27th September):

Book Your Tickets- https://www.etihadarena.ae/en/event-booking/iifa-utsavam 

IIFA Awards Live (28th September):

Book Your Tickets- https://www.etihadarena.ae/en/event-booking/iifa-awards-2024 

IIFA Rocks Live (29th September):

Book Your Tickets- https://www.etihadarena.ae/en/event-booking/iifa-rocks-2024 

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