Highlights
The International Indian Film Academy (IIFA) is now planning to partner with tech company Vernost to launch an application called “The Club by IIFA. ” The application is believed to revolutionize the way fans interact with their favorite Bollywood stars and events.
A New Era of Fan Engagement
The Club by IIFA is not just a social networking application as it strives to give a user a complete Bollywood experience. This concept of the digital platform is to make fans experience the glamorous world of Indian cinema, which they have never experienced before. Through the use of advanced technologies the application will bring more engagement and interactivity to the IIFA fans across the globe.
Some of the features of “The Club by IIFA” include the following:
- Behind-The-Scenes Access: Fans will be able to get more close-up looks into celebrities’ lives and the process of creating Bollywood films than ever before.
- Real-Time Alerts: Get all the latest IIFA updates on events, celebrities and hot happenings straight from the IIFA team through real time notifications.
- IIFA Family Integration: The app creates a feeling of inclusion where users will feel as important and indispensable part of the huge IIFA family.
- Personalized Experience: While other social networks do not focus on the personalization of content and communication, “The Club by IIFA” offers something different to each fan.
Vernost: The Science of the Show
We are happy to announce Vernost as our Digital Partner for #IIFA2024!#VernostXIIIFA #TechMeetsEntertainment #InnovationInEntertainment #VernostTech #DigitalTransformation #SmartTechForMedia #FutureOfEntertainment #GlobalTechSolutions pic.twitter.com/XKKnfkQgGc
— IIFA (@IIFA) September 11, 2024
This app is only possible because of Vernost, a company that has been in existence for 10 years. The agency specializes in developing and implementing customer loyalty and appealing promotions. Their technology named ClubClass Loyalty Suite will be behind “The Club by IIFA.”
Some cool features of the ClubClass system include:
– Entertaining campaigns for users
– Unique rewards
– The fan cultures and easy methods that the fans can use to get associated with the idols.
Pankaj Tripathi, the founder and chief executive officer of Vernost said he is happy to be associated with the company. He says it shows how serious they are in ensuring that they use technology to unite people. Vernost sat down to work on a B2B digital innovation that they intend to enhance the experience of the IIFA.
IIFA co-founder and director, Andre Timmins, said the new application will revolutionize the way fans engage with Indian cinema. According to him, it will give people much more than ordinary social media and livestream interaction.
What’s Next for “The Club by IIFA”?
It is expected to expand even further in the future, as is seen with the growth of the mentioned app. Plans include:
– How members of the public can engage with celebrities
– Times that fans can flaunt their skills
– Opportunities that the users have to engage in IIFA activities and campaigns
This means that the partnership between IIFA and Vernost should take the fans closer to Bollywood action than ever before. It is a new and dynamic way to how people watch and interact with entertainment in the current age of technology.
