Highlights
Surprisingly, one of the Indian rappers titled HuMankind has also scored a big success in the global music market. His new song “Big Dawgs” has now surpassed Kendall Lamar’s “Not Like Us” to be in the Spotify Global Top 50 charts making him a new hip hop international artist. Such a story of success does not only contribute to explaining the novelty of HanuMankind art but also to discussing the South Asian musicians’ gradual emergence. Considering the number of plays and now, millions of streams, “Big Dawgs” cannot be limited to only the South Korean region since HanuMankind conveys the meaning of their songs and is listened to globally.
The Phenomenal Emergence of “Big Dawgs”
HanuMankind, whose birth name is Sooraj Cherukat, introduced himself to the music world with “Big Dawgs” that was released on July 9, 2024. The music video of the track was released and directed by Bijoy Shetty and was an instant hit with interesting composition and good looks. The song quickly went viral and as of now it has received 111 million views on TikTok.
This means the success of the track cannot be measured only in terms of streaming figures. The music ‘’Big Dawgs’’ has initiated a cultural conversation like most songs have done across cultures. This has been done particularly in the United States, where the song was searched on Shazam, a music identification application, 700000 times. This large fan base has not gone unnoticed by major stakeholders in the music industry and has culminated in HanuMankind signing for Capitol Records.
Despite being released in the same year as Kendrick Lamar’s “Not Like Us,” and Eminem’s “Houdini,” “Big Dawgs” has quickly climbed to number 11 on Spotify’s Global Top 50 chart, and with 37 million streams in total, HanuMankind’s track has successfully ranked higher than both songs on the charts.
Breaking Barriers in the Global Hip-Hop Landscape
Being placed on the cover of Spotify’s giant compilation of hip-hop tracks is further proof of how significant he is getting. This tells everyone, yes South Asian hip-hop can be all the rage all over the world. For the same, HanuMankind has also benefited other artists from India and other neighboring countries. This proves that regardless of where one comes from or what language one speaks, one can easily make it in music today. The story he is telling is inspiring new artists who wish to become famous all over the world.
Social Media and Streaming Platforms’ Influence
It might be argued that the success of “Big Dawgs” is mainly due to the social media presence and streaming services. Out of all the platforms, TikTok proved to be essential in raising the song to international recognition. The algorithm of the platform and content created by users help the song to reach millions of listeners who would not have otherwise found it.
The Spotify Global Top 50 is that list of music showing the most listened-to tracks in the world. So, by any chance, if this rapper HanuMankind got into the Top 50, then that was huge. That would probably mean music apps like Spotify are trying to make everything fair for every artist, no matter who they are. It now lets singers from anywhere in the world become international stars, even if they are not big stars in the first place.
Success for the song by HuMankind, “Big Dawgs,” also proves people are now finding music in new ways. They no longer have to be force-fed through radio or television channels. That is why artists such as HuMankind can easily gain fans from all over the world without even spending a great deal of money on advertising or promoting through big music corporations.
