Highlights
The third movie in his Ardaas series, “Ardaas Sarbat De Bhala Di” is all set to take the audience on a ride of faith and family with Gippy Grewal. After the overseas tours, the film cast is now touring India interacting with the fans and seeking blessings at Gurudwaras. Continuing the tradition of its predecessors, this emotional drama is the story of people’s strength and spiritual journey; it was produced by Jio Studios, Humble Motion Pictures, and Panorama Studios. The film will be released on 13th September 2024, with Grewal as the writer and director of the movie to continue giving the audience the phenomenal and motivational movies that they have come to expect from the director.
A Global Sensation: Starting from International Tours to Homecoming
The producers of “Ardaas Sarbat De Bhala Di” have gone on an overdrive to promote their film and this has taken them across continents. After touring four countries including the United States, United Kingdom, Australia and Canada, the team behind the film is now gearing up to target the audience in their backyard. The overseas tour was again received with great enthusiasm, especially among the NRIs which has created a lot of hype regarding the movie.
Star of the Ardaas franchise and a versatile artist, Gippy Grewal said he was delighted at the success of the tour and the upcoming Indian promotional schedule. “The affection that we got from the audiences overseas has been overwhelming,” Grewal added. “Now, as we take the film back home, I would like to take it to the audiences of north India especially Punjab and Delhi, and also at Nanded at Hazur Sahib.”
The Indian tour will involve most of the cast moving around North India and will be very much involved in promotional activities. These include interaction with fans through brief meetings and interaction with the media, besides paying obeisance at some of the holiest shrines for the success of the picture. This grassroots approach to promotion not only creates awareness about the film but also reminds the audience of the spiritual aspect which is the main theme of Ardaas series.
Continuing a Legacy: The Evolution of the Ardaas Franchise
The Ardaas franchise has made its place in the Punjabi cinema industry famous for the movies that touch the audience’s hearts with themes of spiritual and social relevance. The journey started with ‘Ardaas’ in 2016 which was Gippy Grewal’s directorial venture and the movie was well appreciated by the critics as well as the audiences. The way the film made people emotional and also provoked the audience to think made it a landmark film for Punjabi cinema.
The sequel to the first part was released as “Arda’s Karan” and the series continued to present the audiences with thought-provoking stories. Now, with “Ardaas Sarbat De Bhala Di” expected and anticipated are higher than ever. The film is expected to bring out the emotional and spiritual side of the story as has been portrayed in the series.
What makes the Ardaas franchise unique is the fact that the movies are willing to tackle issues that are heavy and layered with meaning while at the same time using Sikhism as the backdrop of the movie. Every movie in the series has addressed various issues about life, faith, and society and so for every cine-goer, it has been more than just an entertainment package but also enlightenment.
A Collaborative Effort: Bringing “Ardaas Sarbat De Bhale Di” to Life
This concept of making the film “Ardaas Sarbat De Bhala Di” is the best example to show how the process of filmmaking is all about cooperation. This movie has been produced by Jio Studios, Humble Motion Pictures, and Panorama Studios and the synergy of all three companies for this movie has been amazing as they have put in their best to make this movie a success.
The fact that Gippy Grewal worked as a writer, director, and producer showed his dedication to the film and the series. Joining Grewal are other producers namely Ravneet Kaur Grewal, Jyoti Deshpande, Kumar Mangat Pathak, Abhishek Pathak, and Divay Dhamija, all of whom have different working experiences from the others.
The movie’s music which will be released at Panorama Music will also help in the provision of emotional appeal to the story. Since devotional music plays a significant role in the Sikh tradition and has been a part of all the previous Ardaas movies, the audiences can expect a powerful music score that enhances the movie’s themes.
